The way we work
What most people think of as research – the process of gathering data – is much less important to us than the thinking that has to take place either side of this process.
| Before | During | After |
|---|---|---|
| Can this subject/issue be researched? | Quality control: | What does the data tell us? |
| What decision(s) will be based on the findings? | Detailed briefing of supervisors & interviewers | Which groups behave or think differently and why? |
| Who will be able to provide relevant answers? | Quota checking | What are the consequences of the findings? |
| How do we reach these people? | Telephone back-checks whilst the project is still in-field | How do we best communicate these findings to our client? |
| Will a standard methodology deliver what we need or do we create a new approach ? | Multi-level sign-off of questionnaire quality | What do we recommend they do as a consequence of the research? |
| Algorithms on punched data to check for anomalies | Could we have done this better? |
We are renowned for our creativity and flexibility; whilst we have a number of proven research tools, we do not assume that these are the answers for all problems: We will combine qualitative and quantitative, face to face and internet, consumer and B2B methodologies to achieve the optimal research solution.
We have a very low staff turnover rate - most of the team have been with the company over 5 years - so we have a bank of knowledge and experience not only of projects and clients but of working together as a team. Getting projects delivered on-time, on-budget and with the highest quality controls is not an individuals responsibility, it is shared by every employee - nobody ever says "it's not my problem".
We have two company mottos: "No Lies, No Bullshit, No Excuses" and "Never promise what you can't deliver, but always deliver what you promise".